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Case Study: Competitive Edge

Client: Major Plumbing Company

Objective

Attracting and Retaining Potential Employees

Saturn Solution

Saturn was approached by a plumbing contractor to help him attract top level talent. With a huge rise in commercial and residential construction it became imperative for him to hire the right people and retain them. By filling parts of his schedule with trade customers we were able to build his barter account, which allowed him to develop an employee benefits package through Saturn. His employees were bonused in trade every quarter as well as having their medical and dental plans paid for using trade dollars.

Results

By using his barter to boost employee gratification, the plumber was able to not only keep his guys busy during downtime, he was also able to provide benefits he normally would not have been able to offer in the cash world. This gave him a competitive edge when hiring and retaining new talent.

 

Client: New Catering Company

Objective

Fill empty schedule slots and increase their marketing presence to compete with established catering companies.

Saturn Solution

We selected their five best menu items and targeted commercial clients as ongoing, residual, trade customers. These were consistent, regularly scheduled jobs that they could easily plan and coordinate around so that we didn’t hinder their cash business.

Results

By selectively filling their schedule with regular business we were able to increase their corporate lunch sales without conflicting with their cash business. We then used their trade dollars for vehicle wraps, website design, marketing materials and trade show booths for wedding expos in the area. This allowed them to not only gain valuable word of mouth advertising through our Saturn clients, but they were also able to increase their exposure to new cash paying customers as well.

 

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