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Case Study: Attract New Customers

Client: National Outdoor Grill Distributor

Objective

Gain a bigger foothold and increase market share in the greater Seattle area without increasing costs.

Saturn Solution

We recommended offering late model grills and smokers on the Saturn Marketplace, so they could purchase ads through Saturn in high­-income home magazines throughout the Puget Sound region.

Results

Selling their expiring and late model inventory through our proven distribution channels gave them the ability to sell them for full retail pricing in trade. We were then able to turn what would have been a distressed asset into advertising capital to help grow their business.

 

Client: New Restaurant Opening

Objective

Spread the word and drive customers to a brand new restaurant.

Saturn Solution

Through our global marketplace we helped open up their virtual storefront. In addition, they worked with a member in our network to build a mobile marketing campaign to drive clients their way.

Results

Within a short amount of time they saw a 15% increase in sales directly from Saturn Barter promoting their restaurant. The local business owners in our Saturn community also began to drive new customers to their restaurant through word-­of-­mouth advertising.

 

Client: Fishing Lodge

Objective

To sell fishing trips available due to short­-notice cancellations.

Saturn Solution

Saturn used our distribution and marketing channels to sell fishing trips all over the US and Canada, enabling the client to sell this otherwise discounted item for full retail price in exchange for trade credits.

Results

Our client was able to take his last minute cancellations and earn trade credit at full retail pricing. He then took his trade credit and purchased radio spots in various locations throughout the region to bring in more cash customers.

 

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